SEO stands for “search engine optimization" which is a fancy way of saying "doing what Google really, really, really likes" because... well... they're in charge of the most powerful search engine in the world.
SEO is about understanding people — what they’re searching for online, the questions they want answered, the way they’re using the internet, and more. Knowing the answers to these questions will allow you to connect to the people who are searching online for your organization.
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