A great social media strategy is about more than #hashtags and retweets. Trust us. If we could pay our bills with Facebook likes, we would. And if anyone has found a way to do this, please let us know.
It’s all in the name, isn’t it? Social. Media. Social media. It’s about interacting with your audience in a way that’s different. Gone are the days when flyers on telephone poles (and static images three times a week across your social media channels!) still work. It’s about having a conversation with potential customers and longtime partners of your brand.
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